8/2/2023 0 Comments 110m series ttv capital 1b![]() Tell us about the product or service that SmartAsset offers. ![]() The round was led by existing investor TTV Capital with participation from Javelin Venture Partners, Contour Venture Partners, Citi Ventures, New York Life Ventures, North Bridge Venture Partners, and CMFG Ventures. We raised a $110 million Series D round, valuing SmartAsset at over $1 billion. ![]() Who were your investors and how much did you raise? The company, founded in 2012, now handles over 100M customer interactions per month, is responsible for originating $1.5B in new assets under management for advisors per month, and is nearing $100M in ARR.ĪlleyWatch caught up with Cofounder and CEO Michael Carvin to learn more about the path to building one of NYC’s newest unicorns, the company’s strategic plans, latest round of funding, which brings the total funding raised to $161.4M, and much, much more. By using content as a driver of interest, SmartAsset can connect interested individuals with advisors that will meet their investment goals, preferences, and criterion. SmartAsset is a personal finance content engine that distributes content, tools, and calculators related to common, everyday financial issues as well as a customer acquisition platform for the personal finance advisory industry. In either case, it’s likely these people interacted with this NYC startup without even knowing it. Many also established relationships with professional financial advisors. With the internet, many of these individuals chose to go the self-directed route. The importance of managing personal finances came to the forefront during the pandemic as individuals sought to buffer themselves against the effects of COVID and the economy. ![]()
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